PLDT Global launches data-driven advertising solution for overseas Filipino market

PLDT Global launches data-driven advertising solution for overseas Filipino market

Overseas Filipinos represent a significant consumer market for Philippine businesses. Despite geographical distance, millions of Filipinos living and working abroad continue to maintain strong economic, cultural, and emotional ties with the Philippines, driving demand for products and services that enable them to support their families and stay connected to home. Yet for many businesses, reaching this market remains a challenge due to the global dispersion of overseas Filipinos across multiple countries, time zones, and digital platforms.

As consumer engagement becomes increasingly data-driven, businesses are looking for more effective ways to reach overseas Filipinos through platforms that reflect their distinct digital behaviors and purchasing patterns over traditional advertising.

To help address this need, PLDT Global, the international unit of PLDT, has launched Ramdam (Real Audience Moments & Digital Ads Management), a digital advertising solution designed to help brands, merchants, and enterprises engage overseas Filipino consumers through targeted and insight-led campaigns. The new digital ad management solution is built on PLDT Global’s understanding of overseas Filipino communities through TinBo (Tindahan ni Bossing), its digital marketplace for Filipinos abroad.

“Overseas Filipinos continue to play an important role in the Philippine economy, not only through remittances but also through their sustained consumption of products and services that keep them connected to home,” said Albert Villa-Real, President and CEO of PLDT Global. “For businesses, the opportunity lies in developing a deeper understanding of this globally dispersed market. Ramdam reflects our commitment to enabling more meaningful and data-informed engagement with overseas Filipino communities by helping brands connect with them through relevant channels and actionable audience insights.”

The launch reflects the growing role of audience intelligence in customer engagement. Through TinBo, PLDT Global’s digital marketplace for overseas Filipinos with more than 500,000 users across North America, Europe, the Middle East, and Asia-Pacific, the company has developed insights into the needs and behaviors of Filipino communities abroad.

By combining audience insights with digital engagement channels across the TinBo ecosystem, Ramdam provides brands with new opportunities to strengthen connections with overseas Filipinos and better align campaigns with evolving consumer needs.

As companies and brands seek new avenues for growth, ramdam reflects PLDT Global’s commitment to helping businesses better understand and engage overseas Filipino communities through data-driven insights and digital innovation, strengthening connections with a market that remains deeply linked to the Philippines.

To learn more about how Ramdam can help businesses engage the global Filipino market, email ramdam@pldtglobal.com.